Launch of the much awaited Potenza RE001 Adrenalin was held at Ruums, KL on the 5th of April this year. After weeks of building up hype through road shows, commercial and flyers, the curiosity formed in enthusiasts' minds was finally put at ease. Unlike any other road-going tire, the Potenza RE001 Adrenalin is a revolutionary product and in a league of its own. A tire that words could not describe, but rather a case of 'Feeling is Believing'.

As it was in conjunction with the Malaysian leg of the Formula 1 Championships, the launch was graced by a brief appearance from Ferrari's driver, Felipe Massa. During the launch, members of the media were entertained with performances and games such as a fashion shows and lucky draws. The event spanned over a total of 3 days; 5th being the media conference, on the 6th, open to the public with the party atmosphere supplied by top international DJ, Ann Savage and finally on the 7th, for appointed dealers.

While party-goers were entertained on the inside by fast paced music and events lined up for them, crowds on the outside gathered for the chance to take an up close look at a Ferrari F1 car. Besides that, numerous show-cars all dressed up in none other than the RE001 Adrenalin, lined the streets. These show cars comprised of some heavily modded street cars to track cars and to audio cars.

What took weeks of planning, days of sleepless nights and countless hours of preparation, if summed up in 1 word, would be success!! Certainly a loss if you missed it. However, if you did, here are some flashbacks over the entire event, including the road shows. Enjoy!