Bridgestone Tyre Sales (Malaysia) Sdn. Bhd. once again pledged its support to National Cancer Society Malaysia’s “Relay for Life Kuala Lumpur” event. The 16-hoursevent was held at Dataran Petaling Jaya from 6 August, 6pmto 7 August, 10am.
More than 100 Bridgestone Malaysia staff and their family members participated in this meaningful event, where together with cancer survivors, their caregivers and the general public, the participants took turns to run and walk the track, in support of the biggest cancer awareness carnival in Malaysia.As the principle sponsor for “2016 Relay For Life Kuala Lumpur”, Bridgestone also donated RM 75,000 to the National Cancer Society Malaysia.
More than just a series of abstract philosophical principles, Corporate Social Responsibility (CSR) should be put into practice in the course of companies’ daily business activities. Adhering to this principle, Bridgestone has been engaging in a variety of activities worldwide, including efforts to raise safety awareness, conserve the environment and undertake community service initiatives that meet the needs of local communities. In Malaysia, Bridgestone Tyre Sales (Malaysia) Sdn. Bhd. has initiated many CSR programmes such as road safety campaigns, environmental conservation and community support programmes.
At the same press conference, Dato’ Zuraidah Atan, Chairperson of the Relay for Life event said, “Apart from celebrating the National Cancer Society Malaysia’s 50thAnniversary, we are also proud to reach the ten year mark for Relay for Life Kuala Lumpur.” Thanking the participants, sponsors and fundraisers, she added, “Every step counts, so join us once again to celebrate, remember and fight back. Speak to our survivors, be among fellow supporters, and see the difference that you have made.”
The funds raised during the “Relay For Life” event will be used to educate society about early detection and prevention of cancer, as well as provide suitable care for cancer patients via access screening facilities. Part of the funds will also be allocated to organize future events to support cancer patients and their caregivers to improve their quality of life. The 16 hour event ended with the final 100-meter dash to the finish line by all who participated in the event.