Ford Launches All-New Focus
Ford today welcomed the highly-anticipated arrival of its all-new Ford Focus in Malaysia at a launch event in Petaling Jaya. The all-new Ford Focus range introduces four class-leading variants comprising the dynamic Sport and Titanium, and high-series Sport+ and Titanium+ models. They are available in 4-door sedan and 5-door hatchback body styles.
Distinguished by its sleek and sporty design, fun-to-drive and fuel efficient performance, and comprehensive safety package, the all-new Ford Focus is packed with smart technologies and features that are unmatched in its segment.
Ford also announced the official Malaysian market pricing1 for the four all-new Focus variants.
• 2.0L Ti-VCT Titanium AT: RM115,888
• 2.0L Ti-VCT Titanium+ AT: RM128,888
• 2.0L Ti-VCT Sport AT: RM115,888
• 2.0L Ti-VCT Sport+ AT: RM128,888
Attendees to the launch event were treated to a special 3D hologram projection and a customised skit by celebrities Maya Karin and Owen Yap.
“Today we celebrate the launch of the all-new Ford Focus – already one of our most successful global vehicles, and now developed under our One Ford strategy,” said David Westerman, regional manager, Asia Pacific, Ford Export & Growth Operations. “The pre-launch response to the all-new Focus has been extraordinary and it’s clear that the appeal of the Focus brand is expanding to a whole new generation of Ford customers.”
Segment Leading Features
With over 10 million units sold since its introduction in 1998, the Ford Focus has become a firm favourite with consumers worldwide for its outstanding value, comfort and safety, and above all, for being great fun to drive.
Following an unprecedented global development program under the company’s One Ford strategy, the all-new Focus is set to continue the successful tradition of its predecessors.
With a striking front end, sleek profile, dramatic rising beltline and athletic stance, both the all-new Focus 4-door sedan and 5-door hatchback models share a sporty character, reflecting Ford’s acclaimed kinetic design form language.
The all-new Focus is also packed with more smart technologies and features that put the fun and convenience into driving. Generally found only in larger, more expensive cars, many of these smart features are a first in the mid-sized car segment.
Leading the way is the award-winning Ford SYNC™ system, powered by Microsoft, which enables drivers to make calls or play their favourite music using voice commands. Giving widespread access to this hands-free voice-activated in-car connectivity technology, SYNC comes standard in all four variants.
The Active Park Assist feature, which helps the driver parallel park hands free, is first in the segment for Malaysia. It comes standard on the Sport+ and Titanium+ models.
Technologies such as Active City Stop low-speed safety system, which helps mitigate low-speed collisions, and Blind Spot Information System (BLIS), which alerts the driver when a car enters its blind spot, are both first in this segment. Active City Stop is standard on the Sport+ and Titanium+ models while BLIS comes standard on the Titanium+ model.
Other smart features include Smart Keyless Entry and Ford Power Start, which are available across all variants.
“With exceptional attention to detail, Ford has crafted a vehicle that delivers an unbeatable package in its class,” Westerman continued. “The all-new Ford Focus will be a car that Malaysian drivers are proud to own.”
A Safer and Greener Focus
The all-new Focus features a new Duratec 2.0-litre Ti-VCT GDi engine. The combination of gasoline direct injection (GDi) with twin independent variable camshaft timing (Ti-VCT) technologies helps make the dual overhead camshaft (DOHC) four-cylinder one of the most powerful, fuel-efficient and refined engines in its class and one of the most advanced non-turbocharged four-cylinder engines Ford has ever offered.
Offered on the Sport, Sport+, Titanium and Titanium+ models, the 2.0-litre GDi engine delivers an impressive combined cycle fuel consumption result of 14.9 km/L2.
Delivering 170 PS of power and 202 Nm of torque, the engine is mated with the latest six-speed Ford PowerShift automatic transmission, which combines the efficiency, optimised gear ratios and responsive performance of a traditional manual transmission with the smoothness, convenience and ease-of-use of a conventional automatic.
Ford engineers have also enhanced the cornering agility and stability of the all-new Focus with the car’s Electronic Stability Programme (ESP) module and the introduction of an advanced Torque Vectoring Control system, which has typically been available only on premium sports vehicles.
Ford’s electric power-assisted steering system (EPAS) is capable of delivering precise steering with a natural and confident feel, while reducing fuel consumption by up to three percent.
The Active Grille Shutter system uses vents to automatically control airflow through the grille to the cooling system and engine, significantly reducing drag and Focus’ wind noise at speed while contributing to improved fuel efficiency.
Extended Warranty and Better Cost of Ownership
Ford is now offering a five-year warranty or a 200,000 km bumper-to-bumper new vehicle warranty for the all-new Focus. This five-year warranty also applies to the Ford Fiesta, Mondeo and S-Max models.
As with all Ford passenger vehicles available in Malaysia, the all-new Focus also comes with Ford’s Extended Service Plan (ESP) to provide added peace of mind to customers at no extra cost. Ford ESP is a free three-year or 60,000km maintenance programme that covers parts and labour free of charge. In addition to routine inspection and maintenance services, Ford’s ESP covers free replacements for selected wear-and-tear items, including spark plugs, shock absorbers, engine belts, brake pads, and wiper blades.
The five-year warranty combined with Ford ESP is designed to help Ford customers cut costs while increasing the resale value of their vehicles.
“The all-new Ford Focus is the next of six all-new vehicles that we will bring to Malaysia by the end of 2013, continuing the successful, product-led transformation of our business,” said Westerman. “This vehicle underscores our commitment to delighting Malaysian customers looking for expressive design, affordable innovation, superior quality, responsive performance and exceptional fuel economy.”
The all-new Ford Focus is the first vehicle to be built at the new, US$450 million state-of-the-art Ford Thailand Manufacturing (FTM) plant in Rayong.
Ford recently celebrated production of the company’s 350 millionth vehicle during a special event held at FTM – which was a Cherry Red all-new Ford Focus. The Ford Focus was the best-selling car nameplate in the world through the first six months of the year, based on global data from IHS Automotive, with sales of 489,616 units from January to June.
The all-new Focus is now available for test-drives and viewing in all Ford showrooms nationwide.
For more information about the all-new Ford Focus, visit: www.ford.net.my.