KUALA LUMPUR, 28 March 2012 – The new Eagle EfficientGrip is Goodyear’s quietest, most comfortable tire ever. The leading tire company’s latest innovation is engineered with advanced Quiet TRED Technology to minimize road noise and help deliver a silky smooth ride, without compromising safety which is the hallmark of all Goodyear tires.
Designed for luxury car drivers in Malaysia who are looking to escape the hustle and bustle of the urban environment when they step into their cars, the new Goodyear Eagle EfficientGrip can help make the journey quieter and smoother.
“Luxury car owners in Asia want to enjoy their drive on the road. Whether navigating the busy streets of the city during the week or taking a long drives over the weekend, these discerning drivers are after an indulgent experience without compromising on safety,” said Daniel Smytka, President, Consumer Tires, Goodyear Asia Pacific.
“The Eagle EfficientGrip is designed to fulfill the needs of luxury passenger car owners for middle-luxury vehicles. Our aim is to be a new leader in this segment offering our customers a quiet and comfortable driving experience,” said Encik Zakariah Ahmad, Managing Director of Goodyear Malaysia.
Commenting further on the new Eagle EfficientGrip, Zakariah said, “The new Eagle EfficientGrip is engineered with cutting-edge tire technology to minimize noise, facilitate a smooth ride and provide vehicle stability.”
Goodyear’s internal tests show that Eagle EfficientGrip is the company’s quietest tire ever. Furthermore, based on external tests on wet-braking performance, the tire outperforms a leading competitor in its class. Goodyear Eagle EfficientGrip is set to become the new leader in premium tires for luxury passenger vehicles. This new offering from Goodyear comes with leading technology and advanced features so luxury car owners can now sit back and enjoy sheer driving pleasure.
Goodyear Malaysia would like to thank those who have contributed to the event with a special thanks to Honda Malaysia.
Long Lasting Quiet Ride
Thanks to “Quiet Tred” technology, Goodyear Eagle EfficientGrip achieves a long lasting quiet ride. A closed shoulder design helps to reduce both tire wear and the audible radiated noise from both inside and outside of the car. A balanced block distribution facilitates smoother tread block entering into the ground for lower impact noise. The perpendicular edge blading gradually reduces the block stiffness, lowering the block vibrations and reducing the radiated noise.
Silky Smooth and Comfortable
Goodyear Eagle EfficientGrip is built with an active vibration dampening carcass. A stiff base under the tread and an absorbing rubber gum strip soaks up the tire vibrations, reducing impact of road irregularities.
Based on internal subjective, and interior and exterior instrumented noise tests versus leading Goodyear tires in its class under urban driving conditions; Eagle EfficientGrip is Goodyear’s quietest and most comfortable tire ever. These noise tests were conducted on size 205/55 R16 by the company’s GIC*L Product Performance Department in Thailand.
Maximum Grip for Maximum Control
Designed for maximum control in all year round driving conditions and reduced wet-braking distances, Goodyear Eagle EfficientGrip delivers rock-solid vehicle stability. A high number of biting edges grip the road surface for greater traction. The tire is built with the maximum ratio of blading in the contact patch to achieve safer cornering and maximum grip in all driving conditions. Based on external tests on wet-braking performance, Goodyear Eagle EfficientGrip outperforms a leading competitor in its class. This wet-braking test was conducted by TÜV SÜD Automotive GmbH in Mireval, on size 205/55 R16 on a low mu wet asphalt surface, and showed that Goodyear Eagle EfficientGrip provided reduced wet-braking distances of up to 1.7 meters versus a leading competitor.
Goodyear Eagle EfficientGrip is composed of a high loaded silica blend which reduces the friction between rubber molecules resulting in less energy loss and lower rolling resistance. The stiff base under the tread prevents road induced block movements thereby reducing the overall tire vibration. The resulting benefit is a measurable reduction in the consumption of fuel.
“With over 110 years of innovation and leadership in tire technology, Goodyear’s introduction of Eagle EfficientGrip in the Asian market promises to deliver on consumer expectations in this premium segment with our quietest tire ever,” concluded Smytka.