Having made the indelibly prestigious ‘Car of the Year’ award its own for well-nigh a decade with the all-conquering MYVI, it’d be fair to say that Perodua have made the small hatch classes (A & B segments here in Malaysia) pretty much its own ‘private’ domain. Keeping its momentum going after exceeding its 2017 sales target Perodua have started 2018 on a high recording its highest-ever monthly market share of more than 40%.
Perodua January 2018 sales figures of 17, 693 units, made up of 9,029 Myvis, 4,085 Axias, 2,776 Bezzas and 1,803 Alzas had each of its models retaining their leading best-selling spots in their respective vehicle segments here in Malaysia; and stacked against 43, 930 units total industry volume (TIV) was 40.3% to be exact of the local market share for January 2018.
Perodua President and Chief Executive Officer Datuk (Dr) Aminar Rashid Salleh said at the company’s Chinese New Year Luncheon with the media and business partners recently, “While we defer to the Malaysian Automotive Association (MAA)’s numbers, we are cautiously optimistic that for January 2018, our monthly market share is the highest ever in our history. This was spurred by deliveries of the new Myvi, as well as continued strong demand for our other models.”
Datuk Dr Aminar continued “We would also like to add that close to 20,000 units of the new Myvi have been delivered to date. Overall, over a million Myvis have been registered in Malaysia since 2005. The new Myvi has racked up over 48,000 bookings to date, the 18,000th unit of which today we proudly deliver to Mr Wong Wai Cheng of Negeri Sembilan.”
In a symbolic ceremony Mr Wong 25, was all smiles as Perodua Sales Sdn Bhd Managing Director Dato’ Dr Zahari Husin handed him the keys to his brand-new Lava Red Myvi 1.5 Advance.
“I am over the moon to be taking delivery of my new car. The minute I laid eyes on the new Myvi and saw how many sophisticated features I was getting for the price, I knew it was the vehicle for me,” said Mr Wong.
“I’m always on the go. The Myvi’s compact dimensions make it very easy to park and manoeuvre, but it’s also very spacious inside. With six airbags and Advanced Safety Assist, I am well protected, and the built-in toll card reader is my favourite feature!” he added.
Datuk (Dr) Aminar ended with his New Year greetings, “We wish all our Chinese friends Xin Nian Kuai Le and Gong Xi Fa Cai. May the Year of the Dog bring more luck, prosperity and happiness to us all!”