Mercedes-Benz Malaysia (MBM) has a stronghold on pole position in the premium vehicle segment, with a total of 3,335 vehicles sold in the first quarter of 2018, registering a double digit growth of 13.2 per cent compared to the first quarter of 2017. In addition to this, January 2018 notched an impressive 1,200 vehicles sold, a 32 per cent increase compared to January 2017.
This represents an exceptional start to the year as Q1 2018, January and February are respectively the best first quarter, January and February on record. Achieving a 2.8* per cent market share, MBM attributed the success to its strategy of focusing on customers and their needs; matching them with Best Products and Best Customer Experience.
The breakdown in Q1 2018 sales according to segments is as follows: compact vehicles comprising the Mercedes-Benz A-Class, B-Class, GLA and CLA Class recorded 596 units sold (37.3% increase over the corresponding period last year), CKD limousines namely, the Mercedes-Benz C-, E-, and S-Class, 1,965 units sold (8%), the Mercedes-Benz SUV range 675 units sold (13.6 per cent jump compared to Q1 of 2017). The aspirational Mercedes-Benz Dream Cars range also recorded a notable achievement with 94 units sold, marking a 1 per cent jump compared to Q1 2017.
Matching its stellar sales performance with exceptional after-sales care, MBM’s dealer network serviced a total of over 36,000 vehicles in Q1 2018 – an increase of 18 per cent compared to the previous year. The ability to service the positive growth volume of vehicles is attributed to MBM’s extensive network of 33 dedicated dealerships nationwide.
More recently, MBM together with its dealer partner relaunched the NZ Wheels Klang Autohaus in the first quarter, a testament to the three-pointed star’s efforts of providing enhanced customer experience. The NZ Wheels Klang Autohaus is among other Mercedes-Benz customer touchpoints that have been upgraded with enhanced aesthetics [Mercedes-Benz Presentation System II (MPS II) autohaus concept] and the latest technologies, such as the iShowroom for Sales Executives to enhance customer product understanding for a more efficient and exciting retail experience.
On the digital experience for the customer, the one-stop integrated state-of-the-art web platform known as OneWeb continues to offer convenience as it features a Test Drive Booking System, Mercedes-Benz Financial Calculator and improved Dealer searches to facilitate the needs of both new and existing customers.
Defining Future Mobility with EQ – Mercedes-Benz Malaysia launches new brand for electric mobility
“The name EQ is derived from the Mercedes-Benz brand values of emotion and intelligence. It is a rare and proud moment for us that we are able to introduce an all-new brand under the Mercedes-Benz portfolio which includes Mercedes-AMG and Mercedes-Maybach. We believe that the EQ brand will take us forward into the future of mobility with emphasis and innovation in connectivity, autonomous drive capabilities and shared services. With this, we reaffirm that Mercedes-Benz is, and always will be, the pioneering brand in the automotive industry as we have been since we invented the automobile over 130 years ago,” said Mercedes-Benz Malaysia President and CEO, Dr Claus Weidner at the EQ brand launch.
Following the successful launch of the locally-produced Mercedes-Benz S 400 h flagship limousine and later the Mercedes-Benz E 300 Bluetec hybrid, MBM has recently expanded this unique collection of technology leaders with the Mercedes-Benz C 350 e and E 350 e plug-in hybrid vehicles.
Mercedes-Benz Malaysia has announced the introduction of the EQ brand for the local market, an endeavour that brings with it the maiden steps for this exciting new direction in the form of a redesignation of the C 350 e and E 350 e as EQ Power products.
EQ Power will pave the way for EQ, a title reserved solely for a range of pure electric vehicles which have been previewed extensively by the Generation EQ concept car introduced at the Paris Motor Show in 2016.
With the successful launch of the first Mercedes-Benz branded charging station in Bangsar Shopping Centre, MBM has also reaffirmed its commitment of EEV initiatives in Malaysia with new charging stations in Sunway Pyramid, Pavilion Kuala Lumpur and Desa Park City. Further locations will be announced in the coming future. Similar to the renaming strategy for the C 350 e and E 350 e plug-in hybrids, all current and future charging stations will be rebranded as EQ facilities.