UMW Toyota Motor launched the all new Prius c

BANDAR SUNWAY, 20 FEBRUARY 2012 – UMW Toyota Motor today unveiled the all new PRIUS c and the new, improved version of the 3rd generation Toyota PRIUS. Both the new improved PRIUS and the all-new PRIUS c hybrid vehicles symbolise Toyota‟s commitment in using innovative technology to preserve the environment.

The new improved PRIUS continues to lead the hybrid revolution in many ways, including advanced design and excellent driving performance, which has received great acclaim around the world. In addition to its already advanced and hybrid powertrain, the new improved PRIUS now features new luxury and sophisticated interior and exterior and continues to exceed customer expectations with its class leading fuel efficiency and low emissions.

The all new PRIUS c is the new hybrid style that sets the trend for urban mobility which caters for young professionals who are environmentally-conscious and technology-savvy people. With excellent handling and agility, the all new PRIUS c is a free spirited, fun to drive compact hybrid with a truly modern design.

According to En. Ismet Suki, President of UMW Toyota Motor, “The 3rd generation PRIUS was launched in Malaysia in 2009 and UMW Toyota Motor has sold more than 2,700 units sales as of Dec 2011. This has been made possible thanks to our Government initiatives and in the recent announcement by our Prime Minister Datuk Seri Najib Tun Abdul Razak, the Government will continue to encourage the purchase of hybrid vehicles, by extending the exemption of the Import Duty and Excise Duty for Hybrid Vehicles below 2000cc until the 31st of December 2013”.

En. Ismet added, “The introduction of the all new PRIUS c is aimed at making Toyota hybrid vehicles more affordable to everyone, as we want to offer our customers another opportunity to enjoy the latest innovations in hybrid technology.”
Globally, the PRIUS has made its presence felt in more than seventy countries and reached worldwide cumulative sales of over 3 million units, as it offers drivers great value, great fuel economy, classy styling and good overall performance.

At the heart of the new, improved PRIUS and the all new PRIUS c lay the intelligent Toyota Hybrid Synergy Drive, which carefully synergizes the strengths of an efficient petrol engine and a powerful electric motor. This enables the vehicles to run independently on either petrol or electric power, or a combination of both, resulting in remarkable fuel efficiency and extremely low emissions, without compromising on power.

“The new, improved PRIUS and the all new PRIUS c have proven that hybrid technology is viable, durable, and one of the best ways to preserve our environment, while at the same time maximising our natural resources. As a result, hybrid technology is now a mainstream option being adopted by most auto-makers”, added En. Ismet Suki, President of UMW Toyota Motor.

The new, improved PRIUS is driven by a hybrid system with a 1.8 liter petrol engine and electric motor offering class leading fuel efficiency and low emissions yet offers performance equivalent to a conventional 2.4 liter car. In addition, the new improved PRIUS comes with EV (Electric Vehicle) mode. The new improved PRIUS offers 2 variants (PRIUS 1.8 and PRIUS 1.8 Luxury). New key features of the new improved PRIUS are exterior design which expresses excellent aerodynamic performance and functional beauty, additional premium features such as LED headlamps, daytime running lights, JBL premium audio with reverse camera and leather seats.

UMW Toyota Motor also unveiled the all new PRIUS c to the Toyota Hybrid family. The all new compact PRIUS c has hybrid system with a 1.5L engine in a new fun package with superb fuel economy and affordable price for the young technology image professionals. The PRIUS c also comes with EV (Electric Vehicle) mode and its new key features are eco fun design which includes 7-airbags, vehicle stability control (VSC) and smart entry & start system.

The new, improved PRIUS comes in four colors and is priced at RM 139,900 for the Prius Standard and RM 145,500 for the Prius Luxury variant (on the road price with insurance), while the all new PRIUS c comes in five colors, with a starting price of RM 97,000 (on the road price with insurance). Both models have a 3 year or 100,000km warranty (whichever comes first).

The new improved PRIUS and all new PRIUS c will be available at selected Toyota Showrooms in Peninsular Malaysia from 24th February and East Malaysia on the 2nd March onwards. UMWT has targeted sales of 1,500 units for the new, improved PRIUS and 2,500 units for the all new PRIUS c this year.

The response from the public has been very encouraging and Toyota will continue to promote hybrid vehicle lifestyle in Malaysia. “We will continue to stress the benefits of the „Hybrid Synergy Drive‟ to consumers and we will continue to educate and promote the latest and best technologies in preserving the environment and helping to heal the earth for our future generations” said En. Ismet Suki, President of UMW Toyota Motor.

En. Ismet took the opportunity to thank the Government, their customers and members of the media for their great support over the years.

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